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How often did you go to the site and shut down the page immediately because the resource materials are unreadable? The words merge into a mess, the lines run over each other, and the gaze stumbles over the unions dangling at the end of the line.
Qualitative illustrations, which emphasize the topic of the article, attract attention and make you read the text. Neat, accurate layout of the text works for the same result, and to achieve this result does not require a lot of investment. Several improvements — and materials will be easier to perceive by readers and indexed by search engines.
